The person who makes quick purchase decisions is called an

The person who makes quick purchase decisions is called an

• A. Follower
• B. Impulse Buyer
• C. Innovative Customer
• D. Retailer

Answer: (B)

Making quick, unplanned purchases is a hallmark of impulse buying behavior. An impulse buyer acts in the moment, driven by a strong, immediate feeling or appeal—like a display, promotion, or eye-catching packaging—that prompts a rapid decision without prior planning. This is why “impulse buyer” is the best fit: it describes the shopper who decides on the spot rather than after research or deliberation. Other terms don’t match the behavior as tightly. A follower tends to mimic others and may not commit to a fast decision. An innovative customer is motivated to try new things and often weighs options more carefully. A retailer is the seller, not the customer making the purchase.

Making quick, unplanned purchases is a hallmark of impulse buying behavior. An impulse buyer acts in the moment, driven by a strong, immediate feeling or appeal—like a display, promotion, or eye-catching packaging—that prompts a rapid decision without prior planning. This is why “impulse buyer” is the best fit: it describes the shopper who decides on the spot rather than after research or deliberation.

Other terms don’t match the behavior as tightly. A follower tends to mimic others and may not commit to a fast decision. An innovative customer is motivated to try new things and often weighs options more carefully. A retailer is the seller, not the customer making the purchase.